How much are you willing to pay?

Tuesday, November 25, 2008

Well, it is official, we are in a recession. Oh no, don’t call me a pessimist, I heard it on CNN. No really...you know everything you hear on CNN is try? :-) Well, let's just say I'm a realist and have lived long enough to know that if you do not take responsibility for your actions, you are doomed to pay a costly price. Lesson learned…all good things come to an end. Now with that said let me Blog on.

Cooks and bakers, this is where the rubber meets the road and for many of us we are being forced to answer the question how much are we willing to pay? As I stroll down the grocery store isles and look at the price of food creeping higher and higher I have to wonder how much folks are willing to pay for the convenience of fast food; you know the stuff we make, quick, fast and in a hurry. You know those foods in the refrigerator and freezer section of the grocery that can be popped in the microwave to provide instant gratification.

I have been telling the students in my cooking and baking classes for years that they must learn to cook and bake, well; instant food is expensive and a dinosaur that will one day become extinct. Why you ask? Because it addresses the needs of millions, who have no time, no time, no time? In fact, for the first time in the lifetime of many Americans “time” will no longer be an issue, money will. The painful, honest truth is that when you cannot afford to buy convenience you buy the basics; rice that must be cooked, beans that must be cooked, meat that must be cooked and vegetables that must be steamed.

For those who are married to convenience foods, what would it take for you to begin to look at preparing food the good old fashioned way? Before I go on I should probably ask for your definition of convenience food. Some folks will say its fast food (restaurants only); others will say it is anything that makes life easy, like canned biscuits, frozen breakfasts boxes in the freezer selections and cold cuts. The dilemma is this, it takes a lot more effort and money to make thousands of frozen breakfast boxes than for you to scramble an egg, fry a couple slices of bacon and toast a slice of bread. Okay, I hear ya! It all takes too much time, but think about it this way, you probably won’t have a job in the next six to eight months so why not learn to eat real food? No, seriously, on the real, this whole economic disaster is going to cause millions of people to reexamine how they live, what they eat, where they work and what their future will look like.

It’s not all about “you”, it about how we all fit into the world and learn to survive with what the world has to offer. Now, with that said…how much are you willing to pay? Still not willing to give up those microwave sausages?